Lifescience Logistics
Brand identity
LifeScience Logistics provides logistical solutions specialized for healthcare supply chains. The company tasked Commercial Type Studio with creating a visual identity that conveys clarity, precision, modularity, and purpose to set the bar for an industry otherwise untapped for elevated design.
Our visual idea of measurement encapsulates the four tenets of the client’s brief. Throughout the system are direct nods to measuring implements: from the right-angled crops around the logomark to grid patterns to the varying framing devices referencing engineer squares, drafting angles, and compasses.
Creative Director: Micah Bennet
Art Direction/ Design, Motion Design: Eric Ng
Graphic Designer: Autumn List
Copywriter: Matt Dercole
Project Manager: Lynn Juang
